Incremental costs: iPad example of fighting the rationalization game

Here's a great article about how a slippery slope can be started by starting with a basic purchase for a low-end model and then "rationalizing" yourself into buying something that costs much more.  I am sure we all do it whether it is something small like food purchases at a grocery store or larger items like appliances (microwaves, refrigerators, etc) and electronics (think TVs, cameras, computers).

Click here to read the Consumer Reports example. (How My $499 iPad Purchase Became a $1,170 Credit Card Bill)