Showing posts with label Customer Service. Show all posts
Showing posts with label Customer Service. Show all posts

Sunday, February 20, 2011

What kind of customer are you?

If you have been following me, you will know that I have been receiving Forbes magazine for free (at least until December 2011 based on the current label).

In a recent issue, there was coverage of ELoyalty, which was founded by Kelly Conway which has developed software to decode a caller's personality.  Based on the personality type, the call center can then focus their approach to what that caller may desire.  The six kinds of customers are as follows:

  • Emotions-Driven (30%): forge relationships with agents before directly into the problem
  • Thoughts-Driven (25%): want facts and analysis
  • Reactions-Driven (20%): either love or hate something
  • Opinions-Driven (10%): language is full of imperatives and minds are resolute
  • Reflections-Driven (10%): prefer silence to banter
  • Actions-Driven (5%): craves movement and progress

To read more about this, click here to be taken to the article.

So subscribe to Forbes Magazine, click below: